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Be that top-class chef who proudly wears the badge of your signature true, authentic Thai dish.

Top off your game and rise even higher. Deconstruct "Thai" in "Thai food" once and for all.

Here's what to expect

To Thai restaurant startups, existing Thai restaurant owners and personnel, any restaurant owners and chefs of all levels - including celebrity, world renowned, and all chefs: 

Do you/are you/can you ... any of these?

  • Do you strive to be at the top of everything you do in your profession?

  • You have your Thai signature dish, but is it "Thai" or is it WHAT YOU TELL YOUR CUSTOMERS IS YOUR VERSION OF THAI?

  • Do you have clarity on the "Thai" part of the term, "Thai signature dish?"

  • There are unwritten rules among Thais about their beloved Thai cuisine which they won't tell you; however, they will tell others what you've done, and that can spread like wildfire.

  • Do you know if you've broken these rules?

  • Can you, then, afford not to do right by Thai people and their cuisine?

  • - Or, are you thinking of adding a Thai style signature dish to add more value to your menu?

  • OR, you want to start a Thai restaurant business and want to make sure you create only superb, top class, best Thai tasting dishes on your menu?


Initiate your interest

Why I can help you:

I'm a Thai who knows a thing or two about true Thai food. (You can go to the about me page to read all you want.)

Not only will you receive help directly from me, but you will also get insights from your ideal customer avatar (ME!).

My past and present career experience put me here in front of you, and I'm confident I will be a good asset.

I will add value to your Thai cooking/dish/style, and/or anything Thai that will get you to your immediate and long term goals sooner, and with stronger and sturdier steps.

So take my advice and learn from what I know.

The process

*The Advising sessions take place at your business location and depend on your location and setup. The session can take between 1 and 3 working days*

CLICK THE BUTTON BELOW to initiate your interest by adding your contact info. These are the steps which will follow:

Pradichaya Poonyarit The Thai Identity Brand Advisor

1. Submit your answers

to all of the questions, then select the date and time for a brief discovery call.

Pradichaya Poonyarit The Thai Identity Brand Advisor

2. If we agree to proceed,

you will receive an email within 5 business days. Please follow the instructions in this email for your next steps. This involves submitting paperwork and setting the dates of the session.

Pradichaya Poonyarit The Thai Identity Brand Advisor

I travel to your location,

make an observation, evaluate, then provide you with possible solutions that not only will solve your problems, but will put you on top of your game!

What is it like working with me?

To simply sum it up: both intense and fun

This is what you can expect:

Pradichaya Poonyarit The Thai Identity Brand Advisor

I taste your signature dish

prepared in the same manner as when it's served to your customers.

Pradichaya Poonyarit The Thai Identity Brand Advisor

My honest professional opinion

given the facts you show me.

Pradichaya Poonyarit The Thai Identity Brand Advisor

I will deliver my advice

after I have all the info I need.

Pradichaya Poonyarit The Thai Identity Brand Advisor

My best advice

and possible solutions, when you don't hold back any information for which I ask and ask to see.

Why me?

BECAUSE I have for you what you can't find in others.

Pradichaya Poonyarit The Thai Identity Brand Advisor

I am Thai Identity Brand. I am your union rep for everything Thai. Being born Thai, knowing the "Thai pride," understanding my heritage, plus having in my knowledge the four-generation recipes from my family, put me in the know.

It's also for your benefit that I fit your ICA criteria. Additionally, I'm an educator with vast experience in running several businesses including Thai food.

It's good to have me by your side, especially when no Thai person will share with you whether your Thai dishes have broken their unspoken, unwritten rules. I know these things that hold Thai dishes together, so yes: having me as your Thai Identity Brand (COOK LIKE A THAI) advisor will add an extra edge for you.

Trust me, I deliver what I promise.

Put in your request

Play now to --> a sales video --> intake form